Design, Art direction: Harm-Jan van der Mark
Agency: ES&C
Copy: Alistair Bruce
Web development: Ab Bendahman
In their mission to create a circular sustainable system over the last 20 years BlueAlp developed a unique, safe and superior way to upcycle plastic waste into an endless supply of biofuels for the plastic industry.
BlueAlp realised that having a superior technology is just one pillar. In order to win it’s essential to build:
•An inspiring sustainable purpose-led story
•Build Value proposition(s) on client value instead on technology alone
•A fresh, innovative and trusted brand driving distinctiveness and emotional bonding. Not only for prospects but also to attract the best talent in the industry.
For BlueAlp we developed a new brand identity that had to be an evolution of its origin.
In most cases the new logo will appear with the new tagline
We designed a simple to use design language. Clear, fresh but corporate
On a well-arranged, simple and clean website we managed to clearly explain the process and the difference with the competition.
Some nice infographics
BlueAlp milestones infographic
This infographic highlights the advantaged of the patented BlueAlp technique
